How to write Page Title?

Every page should have

Generally the formula should be: website name - keyword|keyword|keyword. Avoid using articles and conjunctions like a, the, and. Use the pipe(|) or dash (-) to separate keywords.

The keword “Online Auction” and “E bay” are more searching words on Searc Engine, plus in half sentence we have mentioned our distinctions as well to attract the user.

Page Title and Click Through Rate:
Often times a good page title or URL can double or triple your click through rate. You want to make sure your page title is especially made for human consumption, and not just some random ugly keyword stuffed string. Certainly get your primary keywords in there, but make the title readable too.

How to use Meta Tags?

Meta tags are placed in a web page not intended for users to see but instead which typically passes information to search engine crawlers, browser software and some other applications. Most meta-tags are included within the ‘header’ code of a website and the most important tags are the title, description and keyword tags. Rules used by different search engines govern how such tags are used, how many characters they should contain, and how they should be formatted.
Search engines like Google no longer look at the Keywords and other meta tag.

How meta tags are look like:

Do not “stuff” this keyword meta tag by repeating your keyword phrases over and over. Search engines will ban sites for such practices.

?.com large online auction portal. An ebay alternative offering Buy or sell in thousands of Internet auction categories like electronics, cars, clothing, apparel, collectibles, sporting goods, digital cameras, and everything else on eBay. Start bidding today.”>
The meta description tag has varying levels of relevancy in different search engines. Many search engines still support it and display it in their page description snippets in their search results.
This tag should be between a sentence to a paragraph and not visually appear keyword stuffed. The sentences should read well to the human eye

How to use Headings

The HTML tag

“heading” is much weighted in Google and Inktomi algorithms. Optimizing the h1 and title tag will give you quite a boost in your search engine rankings. Again, you should not repeat keywords in this tag, as it will be seen as spam. If you want to have subheadings underneath the main heading, your best bet is to create a cascading stylesheet (CSS) file that declares classes for different classes of h1 tags.

For those of you who are not familiar with CSS, I suggest you read the tutorial at w3schools.com. You can then gain the high rating Google places on the h1 tag, while having different font sizes and colors, etc. declared in your CSS file.

A simple h1 HTML tag example would be:

Main Heading

Sub Heading

Another Sub Heading

And in your stylesheet file define these classes:

How to use ALT Image Tags and Image Links: It is better to use text as links than images, because text on images is not readable for search engines

It is better to use text as links than images, because text on images is not readable for search engines but if you have to use an image ensure you place a descriptive image alt tag on it.

Many suggest that the alt tags on your images should contain your keywords. Be careful. Some search engines see that as spamming. If you do it, don’t over do it. Better if you use the words, images or picture along the combination of your keywords.

If you use image navigation links it is advisable to place descriptive text links at the bottom of the page to help search engines figure out the relevancy of your pages.

How to Select Keywords?

It is always recmonded that before going to build the contents of your website, and before going to optimize the each webpage, you must have a complete list of keywords (The word or words that relate to a particular topic. Keywords or phrases are used to construct a search statement to find information).

I personaly divide keywors into two following categories

• Primary Keywords
Those keywords which are your main keywords 3-5 keyword for which your mail website should be indexed and rank well in alll mojor search engines.

• Secodary keywors
All the keywords which are used on your different pages along with some matching words which may used differently w.r.t geographically or in different termonolgy

How to find Good keywords?

• Conduct a survey with your friends and net surfers if you are not sure about how people will search for products you are going to offer from your website.
• Make a list of keywords from the meta tags of your competatiors.
• Make a list of your product and services you will offer from your website
• Prepare general name and specific terms if these things have some botonical, chemical or technical naming in professional use. (If applicable)
• Use the following tools

o Overture Search Term Suggestion Tool
o Google Keyword Sandbox
o Word Tracker
o The Best Free Keyword Research Tool
o Good Keywords

Where to place your Keywords

• Place keywords in the paragraphs.
• Place keywords in the heading tags.
• Place keywords in img alt tags.
• When the word is part of a small statement making a specific point, you may bold it or italicize it.
• You may also want to include your keywords a few times in bulleted lists.
• When possible place the keywords in links, and don’t forget navigation.
• The key focus of the page should be on readability. If it does not make sense to human eyes then it is no good for a search engine and it will not convert. You want to use keywords often, but not to the point where it sounds like you are writing for the search engine and not the user. If you are in question to yourself then you probably are overly optimized.

How to select domain name

Select a Domain Name that Reflects Your Web Site

Your domain name should reflect what your web site is all about. For example, if your web site is about Auction, you certainly wouldn’t want to select a domain name like ‘mybusinessname.com. You would want to select a domain name that tells the world what your web site is all about something like ‘OnlineAuction.com.’

Select a Domain Name that Contains Your Web Site’s Keywords

Another consideration of great importance is your keywords. Try to select a domain name that contains your most relevant keyword phrase because some Search Engines place relevancy on them. A keyword phrase is two or more words that best describe your web page. If your web page is focusing on low bids auction, your best keyword phrase will be “lowbidsauction.com”

Select a Domain Name that will be Easily Remembered

With millions of web sites accessible on the Internet, it is also very important to select a domain name that will be easily remembered. As in the ‘OnlineAuction.com’ example above, ‘OnlineAuction.com’ is very easily remembered, contains the most relevant keyword phrase.

Select the Best Domain Extension

Another consideration of importance is the domain name extension. Although there are many new domain extensions available, dotcom is still the best choice. When typing in a web address, Internet users automatically want to type in a .com extension, since this is the extension that has been embedded into our brains from the start.

Avoid Using Numbers in Your Domain Name

Although you may be tempted to do so, avoid using numbers within your domain name. Including a number within your domain name can cause problems. When you tell someone your web address, you will continually have to tell them it’s a number and not the word. For example, if you selected a domain name like number1betting.com, if you were to tell someone your web address, they may try to type it as ‘numberonebetting.com’ instead of ‘number1betting.com.’ This type of domain name can cause confusion.

Avoid using Dashes and Underscores in Your Domain Name

Although many people do it, don’t make the mistake of using dashes, underscores or any
other characters within your domain name that may cause confusion. When you will tell someone about your domain name, you have to say it like this: Unique dash Auction dot com.

Avoid Using Abbreviations within Your Domain Name

Although well-known companies, such as IBM, can get away with using abbreviations within their domain name, most companies can’t. As a rule, try to avoid using abbreviations or anything
that will be difficult for your visitors to remember. Not only will this cause confusion, but it can also cause your potential visitors to make spelling mistakes when trying to type in your
web address. Like you were saying me for ua.co.uk have been missed and there may be some one will mistype it as au.co.uk

Avoid Using Long Domain Names

Although you may now register long domain names, it’s really not a good idea. Suppose I registered ‘www.cheaponlineuniqueauction.com’ and there will be happen to me that half the time I will type it onlinecheapuniqueauction.com. How can I expect our potential visitors to remember it? Try to keep your domain name as short as possible.

Ensure Your Domain Name is Not a Trademark Infringement

Prior to registering a domain name, you may want to consider searching the Trademark Electronic Search System, http://www.uspto.gov/main/trademarks.htm to ensure your potential domain name isn’t infringing on any trademarks.

When you’re ready to begin, create a list of a dozen or more potential domain names, as chances are, your first choice will already be taken. With any luck, one of the domain names on your list will be available. Take your time and select a quality domain name that will grow with your business. It will be well-worth your time and effort in the long run.

How to built site Navigation

Your navigation structure needs to be visible to the search engines. Some page components are simply invisible to search engines. For instance, a navigation structure created with JavaScript? won’t work for the search engines. If the only way to navigate your Web site is with the JavaScript? navigation, you have a problem. The only pages the search engines will find are the ones with links pointing to them from other Web sites; the search engines won’t be able to find their way around your site.

Here are a few tips for search-engine-friendly navigation:

• If you use JavaScript? nagigation,or some other technique that is invisible, make sure that you have a plain HTML navigation system, too, such as basic text links at the bottom of your pages.
• Even if your navigation structure is visible to search engines, you may want to have these bottom-of-page links as well. They’re convenient for site visitors and provide another chance for the search engines to find your other pages.Yet another reason for bottom-of-page, basic text navigation: If you have some kind of image-button navigation, you don’t have any keywords in the navigation for the search engines to read.
• Add a site map page and link to it from your main navigation. It provides another way for search engines to find all your pages.
• Whenever possible, provide keywords in text links as part of the navigation structure.

It is also very important that your website navigation should be user friendly. Make sure that the visitor knows at all times what section they are visiting and can reach any section easily. A key aspect to make your visitors happy is insuring they go where they need to go, quickly and efficently.