How to build site Contents

Following are main guidelines to built the contetns

• Provide relevant and substantial content
• Be upfront about your services and offers and how they are provided
• Treat a user’s personal information responsibly
• Develop an easily navigable site

It seems pretty straightforward, so lets look at each one individually:

Provide relevant and substantial content

This simply means that the content on the page must be user friendly. It must be relevant to the query which means you much optimize your site accordingly.

Provide the content which will be most useful to your customers and then optimize it, trying to consider all the phrases one might use to find your product or service.

In addition make sure you have enough content to encourage the purchase decision. Don’t think that one or two pages will be enough. Be sure to offer more than enough information.

This is true of the search engines in general. A site won’t be considered an authority on its topic with only a couple pages of content. If you sell blue widgets be sure to devote a substantial portion of your site to talking about your blue widgets.

Be upfront about your services and offers and how they are provided

Again, a staple of good business is to be honest about what you offer. For example, don’t wait until the very end of the purchase decision to hit people with the shipping fee. Include it in the beginning so that they are aware of the total cost of purchasing from you.

Conversely if you offer specials or bulk discounts, be sure to mention that early as well. Things like “buy now and save 10% on shipping” help encourage the purchase.

If you don’t offer after-sales support you should also make that clear, but at the same time offer alternatives, such as local warranty depot’s.

Treat a user’s personal information responsibly

This one should be obvious but don’t try and sell your customers contact information to a bulk email service (for example). Many people are leery about giving out personal information over the web because of such things. To help ease their minds tell them exactly what you are and aren’t going to do with their information.

Also, be sure that you use a secure connection anywhere people are asked to give personal information such as address, phone number, credit card information and so on. Having that little lock icon in the browser is reassuring for many people.

Develop an easily navigable site

While this too may seem obvious, I can’t tell you how many sites webmasters and developrs worked on over the years that seem to do everything in their power to NOT allow people to convert.

Things like multi-page forms to fill out, non-secure purchasing, requiring a login to browse a catalog are all things I’ve encountered that are guaranteed barriers to extending the relationship with that potential customer.

My advice is to get some friends and family to critique your site. Get them to try and complete a sale. Give them specific tests such as “go buy a blue widget from my site” and note where they have problems.