The HTML tag
“heading” is much weighted in Google and Inktomi algorithms. Optimizing the h1 and title tag will give you quite a boost in your search engine rankings. Again, you should not repeat keywords in this tag, as it will be seen as spam. If you want to have subheadings underneath the main heading, your best bet is to create a cascading stylesheet (CSS) file that declares classes for different classes of h1 tags.
For those of you who are not familiar with CSS, I suggest you read the tutorial at w3schools.com. You can then gain the high rating Google places on the h1 tag, while having different font sizes and colors, etc. declared in your CSS file.
A simple h1 HTML tag example would be:
Main Heading
Sub Heading
Another Sub Heading
And in your stylesheet file define these classes:
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