Affiliate marketing goal is to promote affiliate programs effectively and capture your visitor’s attention. Most important part in affiliate marketing is to convince people to buy products you are promoting. What you need in the first place for a good affiliate marketing campaign is a good lead capture page and knowing your visitors.
Promoting all types of affiliate programs would not help you succeed online. Ideally, any affiliate marketer needs a thorough research on a product before promoting. A personal experience of a product you are promoting is required before you show its importance to others.
What Affiliate Marketing Requires?
One of the most basic needs for anyone doing business online is getting traffic to your website. After all, if people don't visit your site, it doesn't matter how fantastic your product is, because you're not going to have the chance to tell them. There are several sources you can get traffic from, like search engines, pay-per-click, text link ads, banner ads etc. It all depends on how much committed you are to your online business. Paid traffic also require you to have good marketing budget on the other hand organic search engine traffic requires lots of trial and testing methods.
However, organic traffic is not guaranteed. If your website is well established and have good Page Rank you can expect your website to rank quite well for demanding keywords. But new website struggles to rank. Google has recently introduced filters in its algorithms called Google Sandbox Effect which applies to your new website. Considering several sources of website traffic has become very essential for affiliate marketers.
Article Marketing to Promote Affiliate Programs
Writing articles will increase your traffic to 100%. Writing short, targeted articles and distributing them to the far corners of the Web is an incredibly effective way to boost your rankings in the search engines, increase your website traffic, and establish your credibility. With articles you can promote your affiliate products quite freely. Although, most article directories do not allow affiliate links within article body but they do allow links in resource box. Here is what you need for good articles:
Use WordTracker to build a list of keywords related to your business. Ideally your keywords will have a good number of people searching for them, but not too many sites optimized for them.
Write a SHORT, informative article for each of your top keywords. The keyword you are highlighting should appear in the title and in the first 90 characters of your article. And it can't hurt to plug it into the last paragraph as well.
Write a short, credibility-building "About the Author" blurb that you can tag onto the end of your articles and make sure you include a link back to your website.
Submit your articles to directory sites with a high Google PageRank.
Repeat weekly or monthly for best results.
Laser Target Your Opt-In List to Increase Affiliate Revenue
Well said by most big Internet Marketing Gurus “Money is in List”. Segmenting your list to your customer’s desires will incredibly increase your revenue by 781% as said by Derek Gehl of Internet Marketing Center. Segmenting your opt-in list simply means dividing your subscribers and customers into smaller, more focused groups, according to factors such as:
Whether they've bought something from you
Which products they've bought
What their specified interests are
Where they live
Their age group
And so on
You then create different mail out promotions for each group that specifically targets their particular needs. By following this strategy, you're guaranteed to see better results with your promotions. In fact, a study from Jupiter Research found that business owners who segmented their lists according to what customers bought, where they clicked on the website, and other collected information improved their conversion rates by up to 355% -- and increased their revenues by an amazing 781%!
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