Why GTA 4 is not a timed PlayStation exclusive

“I don’t think PS3 has the install base to support Rockstar’s investment in GTA IV on its own,” said Harrison.

Actually, that’s a pretty logical reason.

When development on GTA 3 was being planned, it was a big risk. It was a niche series with a small fan base. Up front money on a risky project is very desirable. However, GTA 4 was almost a guaranteed success, so the publisher would rather take more of the risk in exchange for a larger cross-platform audience.

The same thing happened with Harmonix’s music games. The early riskier projects were exclusives and when the series produced a runaway success, it eventually turned cross platform. I hope the same thing will happen in the other direction.

The other big question is where will the next surprise hits come from? The really great innovations are often completely unexpected.

Regardless, GTA 4 is the title I’m most excited about. I can’t wait for the trailer later this month.